Live Streaming Grows Social Engagements
Every business (especially events focused organisations) should be live streaming. Why we hear you ask? Well 1 in 3 customers that first find your brand on a live stream WILL book to attend an upcoming physical event = marketing tool. Live streams on average receive 3 x more watch time than traditional video and 10 x more audience engagements during and after the live event = social media pushes your brand further than any other medium currently available. Live videos bring your followers and fans into the moment with you, it encourages them to leave more comments, hit like, hit share and engage with you more than any other post. This garners loyalty and follower growth. People buy from people which is why live content and “reality TV” does so well, it’s simply more “normal” than polished corporate videos and us human’s trust that type of content way more.
So why isn’t everyone doing it? Skill and technology barriers, as well as time, are probably the biggest reasons and that is where we can help. We have a minimal live stream setup that is fully mobile, yet can provide a 3 camera stream, bring in remote guests, play pre-recorded content, add lower thirds and graphics, picture in picture, green screen…. the list goes on….. it really is small but mighty. We have invested in skill and gear so you don’t have to, so now we can bring that to your door and help you engage your audience like never before. Please call us.
Personal Touch
When Kilroy Films live stream for you we interact directly with your audience making them feel part of the event. Constantly scanning comments and reacting to them live encourages your followers to keep commenting and sharing, even posing questions to athletes/performers during interviews or looking out for their loved ones during a sporting event.
Passive Growth
Even after your live event the engagements will keep on growing as more people share your video, like your video, leave comments and those that were at the event come home and re-watch the parts they were in. The more engagements you get the more the social platform will promote your video for you……winner winner……
Be Creative
Many clubs and organisations have realised that giving their followers a behind the scenes look at things before, during an after the main events actually garners even greater loyalty. A sneaky peak at things fans would never otherwise see or hear about makes them engage like never before. An interview with a star during the week, a look at a training session or an event set up to build the anticipation. Your event day physical guests will engage with content before the event and you reach more virtual guests too.